Looking for an easy 3-day 2-night itinerary in Seoul that takes you through a few different neighborhoods? This is a great Seoul Sampler that takes you through some of the most popular activities in the popular tourist areas of Seoul. Perfect for new arrivals in South Korea or folks who have family and friends visiting.
About the Seoul Sampler Itinerary
Areas Visited: Myeongdong, Jeongrogu, Insadong, Itaewon or Hongdae
When you first visit Seoul either as a tourist or as a new resident in South Korea, you may find Seoul intimidating. The first thing that you need to do is get a lay of the land to find out where you want to focus more of your energy. You don’t want to spend all your time in one area only to discover a different neighborhood had more of what you like.
This Seoul Sampler Itinerary takes you quickly through popular neighborhoods and connects you with the more famous highlights. After seeing the surface-level information, you can decide which neighborhoods best fit your vibe. After that, return to your favorite areas to dig deeper into the side streets and visit more of the curiosities.
The 3 Day South of Seoul Sampler Itinerary provides different types of ideas to encourage customization. This means that works like a framework with ‘choose your own adventure’ elements. Don’t feel confined. This is just a framework.
Feel Free to Go Off-Book
Itineraries are meant to get you started and provide a framework for accomplishing certain goals. You have not failed if you don’t complete every part of the itinerary, instead, you’ve found the path to finding your Seoul.
Day 1: Friday Evening In Seoul
The best weekend in Seoul starts with you already in the city. It’s worth it to go to Seoul for a relaxed dinner and a lovely hotel before beginning two busy days of sightseeing. On your first night, simply focus on grabbing a great dinner and watch some Netflix in your room or take an easy stroll around the neighborhood. Spend time getting your sea legs.
Where to Stay
For the 3-Day Seoul Sampler itinerary, we recommend staying in Myeong-dong. The popular Seoul neighborhood of Myeong-dong still offers decent shopping, restaurants, and central access to the rest of Seoul.
Myeong-dong has changed since the pandemic began and that’s ok. Prior to the Pandemic, Myeong-dong (명동) was known for night markets, beauty supplies, street food, and crazy crowds. The night markets may come back someday, but for now (2022) Myeong-dong has a new, equally lovely central city vibe that makes it perfect for families and those who need to get some quality sleep.
Travel to Myeongdong Station (명동역)
We will never recommend driving into the city. Sometimes it works out ok and other times you spend six hours trying to get one mile. If you want to have a relaxing weekend, don’t take chances on Seoul traffic and stick to public transportation.
Grab an evening train, subway, or express bus to Seoul for a fun weekend getting to know a few different neighborhoods. If you don’t know how to navigate Korean inter-city public transportation you can contact 1330 who can help you create a travel plan using an express bus, train, or subway.
Coming from outside Seoul
Once you arrive in Seoul, use Naver Maps to route your subway connections to the Myeongdong Station (명동역). It may take about 1 hr to get to Myeong-dong from one of the major train stations or bus terminals.
Coming from the Airport
Travel from Incheon Airport to Myeongdong by train, taxi, subway, or bus. Travel time varies from 1 – 2 hours depending on types of transportation, number of stops, and traffic.
Check-In to Your Hotel
To make it a little easier, you will find three popular Myeong-dong tourist hotels recommended below. We’ve chosen these hotels since many folks are looking for comfortable places around 150,000 won a night. To help support our organization so that we can keep pumping out detailed blogs and information, we’ve added affiliate links for the hotels. It would be badass if you use the affiliate links! Booking through the links helps us out a ton! We do this work no matter what but affiliate money makes it easier to afford all the hosting fees.
Keep in mind, that there are less expensive places to stay in Myeong-dong than what we recommend below. However, such hotels may have fewer Westernized ammenities or English support. That said, the cheaper hotels are still very lovely and we encourage you to book them if you don’t mind cultural differences such as harder beds or no English-speaking staff. We just based these options on what many non-Korean travelers prefer.
1. Pacific Hotel Seoul Meyongdong
One of the best overall hotels taking into consideration price, location, and comfort.
Reasons we recommend Pacific Hotel:
- Newly renovated
- Excellent location
- Often priced below $150 a night for 2 people
- Free parking
- Breakfast buffet available with an Asian/Korean food focus (Seoul breakfast buffest may run close to 25,000 won per person when not included with the room)
- Near enough to Myeong-dong Subway Station
- Family rooms available (Strollers available)
- Languages: English, Japanese, Korean, and Chinese
- Halal food available in the neighborhood
What to know more?
Linda Goes East posted a detailed blog about Pacific Hotel which dives deeper into the buffet and rooms. She has amazing blogs about Seoul. We highly recommend reading her reviews.
Additionally, the reviews on Agoda have been solid. For example:
“To start with the location was EVERYTHING! Walking distance to so much! The staff was friendly, especially housekeeping. They helped me book taxis when needed, answered questions, and always greeted me with a smile.”
Melissa, USA
2. Sejong Hotel Seoul Myeongdong
Great hotel if you want to be right next to the subway station.
Reasons we recommend Sejong Hotel Seoul:
- Decent Location
- Old school feel (in a good way)
- Near Myeong-dong Subway Station
- Soundproof rooms
- Breakfast specifically has western and Asian food choices
- Luggage storage so you don’t have to carry your bags around before or after check-out
- Often priced below $150 a night for 2 people
- Restaurant with breakfast available at the hotel
- Near enough to a subway station
- Family rooms available (Strollers available)
- Languages: English, Japanese, Korean, and Chinese
3. Royal Hotel Seoul Myeongdong
This hotel can be quite expensive but Agoda runs deals up to 50% off. When that happens, be sure to book here.
- Decent Location
- Near Myeong-dong Subway Station
- Breakfast has an “in-room” option and buffet (Although expensive)
- Luggage storage so you don’t have to carry your bags around before or after check-out
- Often priced below $150 a night for 2 people
- Restaurant with breakfast available at the hotel
- Near enough to a subway station
- Family rooms available (Strollers available)
- Languages: English, Japanese, Korean, and Chinese
Want to know more?
You can find extensive reviews for this location on all of the sites. They commonly mention the small room sizes as the biggest drawback and the fact that the breakfast menu is expensive and never changes. However, they love the location and the price so it’s a solid option.
“It’s all about the location. Perfect place if you want to stay in the heart of Seoul, Myeongdong. Shopping complex, street foods are located just in front of the hotel, doorstep away! the only cons are the small room size but amenities are complete.”
Agoda Review
Interested in exploring other hotel options?
Myeong-dong has many great options so feel free to shop for something cheaper or locations with different amenities that better meet your specific needs.
Myeongdong Dinner Options
We don’t believe in running around Seoul chasing down dinner. It’s exhausting and hectic. Instead, eat at one of the delightful Myeong-dong restaurants and enjoy exploring the area. Here are 5 possible options in the Myeong-dong (명동) area. You can also use Naver Maps to search the area when you arrive.
Yoogane Myeongdong
Hangul Address
서울 중구 명동8가길 19
This place has different chicken flavors from spicy to mild mixed with veges. Also has octopus in the dish. Located on the second floor.
1978 Terrace
02-756-1978
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 중구 소파로 95
A popular Korean/Italian restaurant with nice food and lovely views.
Menten
Hangul Address
서울 중구 삼일대로 305
A Michelin Starred restaurant.
Tsuruhashi Fugetsu Myeongdong
02-3789-5920
Copy and paste phone numbers into Naver Maps to get directions
Room 201
02-752-1964
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 중구 퇴계로 130
A fine dining restaurant located on the second floor. Reservations recommended.
Day 2: Palace, Hanok Village, Insadong
Today may feel like a huge and exhausting day if you don’t carefully manage your energy. Remember to drink water, eat snacks often, and sit down as much as possible. Don’t be a hero. This will be a great day if you just keep it slow and steady.
08:00 am Breakfast
Beyond the hotel, very few places will open before 10:00 am. The places that do open early may not offer items you would consider breakfast. In fact, you could end up walking around for an hour before you find something you would call breakfast.
Instead, we recommend one of the two following breakfast solutions so that you can easily stay on schedule:
- Easy Breakfast: Eat at the hotel buffet. Keep things simple. Although it may be cheaper to eat outside the hotel, today, you have a tight schedule. Just spend too much money on the hotel buffet or at the hotel cafe because it’s very frustrating trying to find breakfast.
- Budget Friendly Breakfast: Buy food the night before and keep it in your hotel fridge. This is also a great option if you aren’t a big breakfast eater. Cafe baked goods make perfect morning meals.
09:10 am Depart for Changing of the Guard
Estimated Travel Time: Taxi 20 minutes / Subway 35 Minutes
The taxi times assume no traffic or having your public transit cards loaded and ready to scan. Check Naver to confirm traffic and times before grabbing a taxi. We do recommend taking a taxi for this first trip just to save yourself a little energy for the rest of the day.
Don’t miss this. It’s one of the coolest things to see in Seoul.
09:45 am Changing of the Guard
The changing of the guard takes place at 10am and 2pm every day except Tuesdays. Aim to arrive at least 15 minutes before the changing of the guard ceremony in order to ensure a good viewing spot. The performance begins when the gong sounds and continues for about 20 minutes.
You want to see the morning show because then you avoid standing outside in the heat during the mid-day.
Gyeongbokgung Palace
02-3700-3900
Copy and paste phone numbers into Naver Maps to get directions
10:30 am Explore Gyeongbokgung Palace
The Gyeongbokgung Palace grounds are easy to walk. Take your time and enjoy the benches and shade that you find.
11: 30 am Lunch
We know this is early, but if you wait until after 12:00 pm to go to the restaurants you may not find any food to eat. This is not an exaggeration. Restaurants will fill up fast and many will sell out of their lunch menus by 1:00 pm or 1:30 and then close around 2:30 for a break. Eat early or risk not eating at all or eating only what you can find rather than what you want.
Searching for the ‘ideal” lunch is where weekend trips to Seoul tend to get off schedule and exhausting. Many of the recommendations by bloggers (although fantastic) aren’t in a convenient place. This means that you may end up walking for hours out of your way and you can’t get your schedule back on track. Additionally, if places are popular online it means they may be over full AND sell out early. You are better off focusing on eating something lovely en route to where you are headed.
In the image below you can see an area surrounded by orange that sits between Gyeongbokgung Palace and Bukchon Hanok Village. This is your ideal area to find a place open with seats. Any time we tried to eat in another area on this itinerary, the trip became too exhausting in a way that was not sustainable for families or people with mobility issues.
This area shown in the image above also has both very expensive restaurants and lunch counters. We recommend not being super picky about lunch and just finding anything that works in this area. If you try to another area it will throw the itinerary off for the rest of the day and make things feel very hectic.
12:30 pm Bukchon Hanok Village
20-30 minutes walking time: Gyeongbokgung Palace to Bukchon Hanok Village
Quite honestly, this area is mostly about walking and looking at history. It’s what Seoul used to look like before it grew toward the sky. The area has many hills. It’s somehow a little boring and highly magical at the same time. Everyone should see it at least once.
Cafes: There are many lovely little cafes. We recommend trying a traditional dessert like bingsu or rice cake.
Dining: There are places to eat in the Hanok Village area but we can’t tell you that it’s a great spot to grab a meal. Instead, we recommend heading to Insadong where
Dress up: The most popular activity is to dress in traditional Korean clothing and walk the streets. It can be an amazing opportunity for family photos.
Take Lots of Photos: Mostly this area provides studying backdrops for photos and a historical perspective on how cities used to be laid out.
Bukchon Hanok Village
02-2133-1372
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 계동길 37
One of Korea’s most famous hanok villages with numerous traditional homes. Many of the homes double as home stays, artisan centers, or cafes. Most require reservations to enter.
3:00 pm Museum Options
10-30 minutes walking time: Walk time may vary based on museum selection
Take a museum break. Museums provide a fun way to slow down, get out of the sun, and relax a little bit. Pick one of the following museums and get off the busy streets of Seoul for a while.
National Museum Of Modern Art
02-3701-9500
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 삼청로 30
One of Korea’s premier modern and contemporary art museums.
Seoul Craft Museum
02-6450-7000
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 율곡로3길 4
A beautiful museum celebrating the importance of craft within culture.
Color Pool Museum
02-6954-2872
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 인사동길 49
A fun “museum” full of color and ball pits
Buddhist Museum
02-2011-1960
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 우정국로 55
Learn about the history of Buddhist practices in South Korea.
04:30 pm Insadong
30-70 minutes walking time: Walk time may vary based on your speed and interest.
Now it’s time to walk through Insadong when the heat has dissolved away a little. The street can either be a quick little walk or getting lost in the stores for a few hours. It’s just up to you. You may find Insadong is a place you want to come back to and spend more time exploring.
Adjusting for Kids or Mobility Restrictions: We usually stop for coffee and snacks on this trip due to mobility issues. For example, we may get a cold drink at one cafe, then a snack at a second cafe, and a coffee at a third cafe. This breaks the walk into 3 sections of about 20 minutes of walking each with a rest. Everyone wins because stopping at lots of cafes means trying different things and enjoying cafe culture.
Northern Start to Insadong
Hangul Address
서울 종로구 관훈동 123-3
If you are coming from the north, start your Insadong exploration here and head south.
Ssamgilkil
02-736-0088
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 인사동길 44
An artist and creative mall filled with handmade goods.
Beautiful Tea Museum
02-735-6678
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 인사동길 19-11
A museum dedicated to tea.
5:30 Dinner
Grabbing dinner in the Insadong area will keep things less of a hustle. We would highly recommend trying one of the Korean restaurants in the Insadong area but if not, we also have a few non-Korean options.
Also, don’t feel pressed to follow these recommendations. If you see a place you want to stop, do it!!! Trying things that catch your fancy makes any trip better. The following restaurants are just suggestions.
Also, keep in mind that Seoul can be a madhouse with long waits at dinner time. Don’t expect to walk right in. Additionally, restaurants stop serving 1 hour before they close and many close around 8:00 pm. They also may take a mid-day break from 2:30- 4:30.
Insadong Garlic Bossam
0507-1407-7885
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 인사동8길 12-5
Steamed pork belly with kimchi and other side dishes.
Choidaekamnae
02-733-9355
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 인사동8길 12-3
A variety of delicious Korean meat dishes with a nice number of side dishes. Beautiful restaurant as well.
Paradise Lost Brewing Co.
050713238094
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 종로구 삼일대로 428
New craft brewery who brew onsite. Restaurant decor is pink muhly grass with a stream running through!
Jyoti Indian Bistro
027377305
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
종로 점 서 울 시 종 로 구 종 로 12길
This indian restaurant has a large menu with lots of different curries. They even have a large vegan menu.
06:30 pm Cheonggyecheon Stream
10-20 minutes walking time: Walk time may vary based on where you chose to have dinner
Now it’s time to head home. On the way home is one of Seoul’s most famous waterways. This is where the Seoul Lantern Festival is held each year. It’s a romantic place to spend some time enjoying gorgeous views.
You don’t have to walk the entire stream, find a place to sit down and relax. Nobody will bother you or try to keep you moving. You can just sit down by the stream and relax where you find a spot that feels comfortable.
If you are exhausted, skip the stream to head back to your hotel and read a book or watch a Korean Drama.
Pharmacy Stop
If you are in pain on Saturday, don’t wait until Sunday to find medication, bandaids, or other support. Most pharmacies will be closed on Sunday. Most pharmacist can understand basic English or you can use Papago. In fact, many pharmacies near Cheonggyecheon Stream also have limited hours on Saturdays.
To find the pharmacies search 약국 in Naver Maps. You can copy and paste the term 약국 into the search.
Many pharmacies in the area may close around 7pm. This is why you want to make sure to go around this time if you have any concerns about your health needs on Sunday. Things you may need are painkillers, anti-inflammatories, K-94 masks, bandaids, magnesium supplements for muscles, pain patches, etc.
7:30 Free Time in the City
It’s really your time to decide what feels best. The stream can be an awesome spot to hang out and chat with family or friends. However, you may also be exhausted from your day and ready to go relax in your room with a long bath and some Netflix or a good book.
Day 3: Pick Your Own Ending
Today you need to check out of your hotel. If you have heavy luggage you will need to leave it with the hotel and come back for it later. Such a situation does add a certain amount of inconvenience to your day. If you only carry a lightweight day pack, you can avoid this inconvenience completely. However, we want to provide a solution for those traveling with bags.
We don’t recommend hustling to a storage locker. Figuring out the storage locker system can be a headache. It may ruin your whole day. Instead, ask your hotel to hold your luggage until the evening.
To help you plan for your return trip home, here are the estimated costs and travel times for a taxi back to the hotel from our recommended destinations:
- Itaewon to Myeongdong: 6,000 – 10,000 won and 15-30 minutes travel time.**
- Hongdae to Myeongdong: 9,000 – 15,000 won 30-45 minute travel time.**
** Keep in mind these taxi costs and times assume no issues with traffic. Always check traffic times on Naver before getting in the taxi.
When traveling in a group, sometimes one group member will leave early to grab the bags from the hotel. They will then meet up with the rest of the group at the train or bus station for the return home. This can help make the trip less stressful if the luggage can be managed by one person and a taxi driver. If you leave from Seoul Station it’s very easy for everyone to meet up there.
8:00 Breakfast
Today you want to make it an easy day. Start slow and enjoy breakfast at a nearby franchise cafe or at your hotel’s buffet. Usually, franchise cafes open earlier and offer more options for a savory breakfast. The following options may have a savory breakfast sandwich (if they aren’t sold out) and open at 7:00 am.
Note: Smaller cafes often do not open until after 10 am and may only have sweet bread options.
Starbucks Myeongdong
1522-3232
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 중구 퇴계로 132
Opens at 7am for early coffee and breakfast.
Paris Baguette Myeongdong
02-771-7734
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 중구 퇴계로 118
Paris Baguette is a popular Korean bakery and coffee franchise. They have sandwiches, salads, coffee, desserts, etc. Perfect for an affordable breakfast or lunch on the go. They open early and close late.
10:00 am Namsan Cable Car to Namsan Tower
You want to go as early as possible to avoid the lines. Maybe even show up about 9:45 am just in case a line has started to form.
Namsan Cable Car
Hangul Address
서울 중구 소파로 83
This is the cable car that launched a thousand dramas. Extremely popular in Korean film and videos.
10:30 Namsan Tower
Namsan Tower
Hangul Address
서울 용산구 남산공원길 105
One of Seoul’s most famous landmarks. Namsan tour has restaurants and an observation deck that allow you to look out over Korea’s largest city. You must purchase tickets to go to the top of the tower. Namsan Tower is located on the top of a small mountain. You can reach it via cable car from Myeongdong, hiking up from Itaewon, or taking transit.
After you finish your time at Namsan it’s time to choose your final neighborhood.
Option 1: 12:00 pm Walk Downhill to Itaewon
Historically speaking, Itaewon has been one of the most international areas of South Korea. It offers many restaurant and shopping opportunities.
The War Memorial of Korea
Leeum Samsung Museum Of Art
02-2014-6900
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 용산구 이태원로55길 60-16
A contemporary art gallery.
Option 2: 12:00 pm Taxi to Hongdae
In Hongdae, we recommend walking around a little and grabbing lunch. The Street performance area may be quiet during the day but there are nice restaurants to try in that spot.
Trick Eye Museum
02-3144-6300
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
20 Hongik-ro 3-gil Mapo-gu Seoul
Fun indoor entertainment. The app makes it more enjoyable as it creates 3-D images and videos. Great activity to do with friends.
Street Performance Area
Gyeongul Book Street Station
4:00 pm to 7:00 pm Head Home
No need to stay out too late in Seoul on your final day. Time to grab a train or bus back home. Hopefully, you booked these tickets ahead of time since tickets tend to sell out quickly. On the last day in Seoul, dinner can be complicated. You may want to choose something easy and fast for Sunday dinner.
This will be the most uncomfortable part of your trip. You are physically and mentally exhausted and figuring out the transportation home, dinner, and life generally may feel overwhelming. Everyone grab some water and coffee.
Train Station Options
Many travelers will choose to pre-purchase train tickets for the trip home from one of the following stations. Seoul Station is closer to Myeongdong which may make getting the bags and returning to the station more convenient.
We recommend booking your Sunday return trip 1-2 weeks before you go if possible to hopefully ensure seats. If you are traveling on a holiday purchasing tickets may be complicated. Remember that most seated train tickets on Sunday night sell out by Wednesday and purchasing late may mean standing room only.
Seoul Station
02-6110-1321
Copy and paste phone numbers into Naver Maps to get directions
Hangul Address
서울 중구 한강대로 405
One of Seoul’s largest transport hubs for trains and subways.
Why We Use Agoda Affiliate Links
Korea has separate tour booking systems for those that live in South Korea and those that visit from other countries. After comparing the Korean sites to the international sites, we found Agoda consistently had prices that matched the local prices.
Additionally, over many years of traveling in South Korea, Agodo has provided the most consistently reliable bookings across the country.
Resources for Helping You Navigate Seoul
These next posts may be the most important information you read regarding planning a trip to Seoul and making sure you can find every place you want to visit.
Use Hangul Addresses Instead of Romanized Addresses
Don’t get caught with the wrong type of address.
Choosing a Navigation App
Choosing the right Navigation app will also help with your time in South Korea. Read this article next to know which navigation apps work best and why!
Using Phone Numbers Instead of Address
We talked about this in the above post, learn more about how to use phone numbers instead of addresses in our post about the navigation app hack.
Using Naver Maps for Navigation
Want to know how to use Naver Maps, get started with Navigating Korea: Using Naver Maps post.
Creating Custom Travel Plans with Naver Maps
Want to take your Naver Maps skills to the next level? Check out our post on how to create a custom travel itinerary in Korea.
Join the Pyeongtaek Travelers Group
You are also welcome to join our Pyeongtaek Travelers. The South of Seoul moderated community of active and friendly travelers (most of whom live in Pyeongtaek, South Korea) sharing their adventures across the country.
Volunteer with South of Seoul
Interested in working with a fun team of talented volunteers? The South of Seoul volunteer team is always looking for other like-minded folks to research information, compile blogs, and edit content.
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Lanae Rivers-Woods moved to Korea in 2011 where she lives in the countryside with her family, friends, and puppies. She holds a BSSW (Bachelor’s of Science in Social Work), a MAIT (Master’s of Arts in International Teaching), and registered by the Pyeongtaek Korean Times with the Korean government as a Cultural Expert.
Ms. Rivers-Woods used her 15 years experience as a social architect, UX/UI designer, and technology consultant to found South of Seoul in 2015. South of Seoul is a volunteer organization that leverages technological tools to mitigate cultural dissonance in multi-cultural communities.
Through South of Seoul, Ms. Rivers-Woods works with independent volunteers, non-profit organizations, businesses, local & federal government, universities, and US military organizations to develop solutions to support English speaking international residents in rural South Korea.
Additionally, Ms. Rivers-Woods founded the South of Seoul smart phone app available for Google Play and iPhone. The app provides information a resources for those living and traveling in South Korea.
When she isn’t in South of Seoul development meetings or working her day job, Ms. Rivers-Woods loves to be outside at skate parks, the beach, or playing in the mountains.